With the exponential growth in the online market, the race among the business companies is getting tougher and tougher. Every one is looking to attract the traffic with their unique features. However, any one will agree that there are certain levels or steps of attraction. Often, something catches your eye at the first sight and you watch it with ardent passion.
The same thing applies to the websites as well. There are sites that are so attractive that you hardly have the ability to avoid them. They will compel you to visit the site. On the other hand, there are sites that look pretty ordinary. Naturally, a person will not visit them anticipating a dull content.
Well, this is the last thing that the owner of the website wants. Certainly, the lack of traffic is synonymous to the death of the website. So, one can clearly see that the web design is a crucial factor as far as the business is concerned.
How important is social media marketing to the small business owner? Well it depends on what you want to achieve with social media. If you are looking to take your brand to a national or global marketplace then yes – invest in social media marketing. If you are a small business whose products and services are primarily geared to servicing your local area, then the question needs to be asked:
‘How much time do you have to dedicate to raising your social media profile and what return on investment will it provide in terms of sales or market growth?
Websites versus Social Media – what to focus on?
YouTube offers probably the largest library in the world and completely free. It is merely the name of a favorite artist or song title to be entered in the search box and you will be killed literally in the abundance of hits. The videos are found mostly loaded by individuals to the portal, but also big music labels to recognize the great marketing potential and make brand new music video in HD quality.
To not get the video, but the pure sound track as an MP3 file to your computer, there are different ways. One of them is to use a so-called converter. This software is able to edit a video so that at the end was an MP3 file is left.
A particularly simple Youtube to MP3 Converter provides the web page www.video2mp3.at, because their software can be fully operated in the browser and does not require great computer skills have regular updates, as with regular Windows software of the case. To download a YouTube video, the MP3 version, just have the address of the video in the large field are copied to the page. By pressing the Convert button, a conversion is initiated and after successful completion, the user can download the MP3 file.
Many small businesses have had poor experiences with web designers that have either gotten out of the web design business, or the web designer took a template approach that didnt meet the businesses marketing needs long term.
Remember: A sense of how long a web design company has been in business can help you know if they will be there long term.
Before listing the key things to look for in a good web designer, let’s define a few terms. Even though you may encounter variants on the name like web developer, web artist, webmaster and so forth – we’re talking about an individual who, alone or with some assistance, is going to “get you up and running.”
Good web design is not easy, though all webs must balance user needs with trade-offs in performance, aesthetics, and usability. And users differ in their abilities, tastes, and even the Web browser and Internet connection they use, so it is impossible to design a web that perfectly meets all needs for all users. Based on an understanding of the Web’s media characteristics and qualities, and using design techniques and an awareness of common design problems, you can create a plan for a web to meet a specific audience’s needs for a particular purpose.
Web designers make many choices about how to best achieve the effects called for by the web-planning process, the purpose and objective statements, and audience information.
1.A good web designer will ask questions to make sure they understand the marketing goals and needs your business has. This will ensure that the website is built with the success of your business in mind.
2.Its a good idea for the company you choose to build your website to have a decent presence in the search engines, if you cannot find a web designer by searching for their industry and the city theyre based in, odds are they are not skilled enough to help you gain exposure in the search engines.
3.Your designer may need to help you with some of the “big picture” questions, such as marketing, web copy writing (for search engines) and how to generate traffic.
4.All websites encounter issues at some point in time. Could be server issues, a software update, or even a few pieces of code that were accidentally changed. Whatever the issue may be, it is important that your web designer/web developer be accessible and have a built in mechanism for support.
5.With the explosion in the use of mobile devices to browse the internet and search for information, having a website that is optimized for multiple devices has become a necessity. Every web designer should be considering a mobile device strategy for every project-Responsive Web Design.
6.It is not uncommon for CMS websites to be the target of hacking attempts. It is important to know if there are any security precautions made to ensure that your website doesnt become the object of a malicious hacker.
7.For a full picture of all the costs involved in the project, ask for all the costs to be broken out individually – domain name and hosting, graphic design work, marketing fees and web development matters.
8.For any site with serious goals, you should look for a team of specialists. If the team is in fact just 1 or 2 people, ask about their capacity to handle your project. Are they going to be busy selling new clients while working on your site? How important is your project to them?
9.There may be one or two things that your designer/developer cannot do, but for the most part you should be able to find a reasonably-priced professional who can handle just about everything.
10.A key to evaluating the performance of your website is to have a system in place that measures the activity on your website which ensures that you can measure the effectiveness of your online marketing efforts.
Logo Design – The Supreme Importance Of Creating Corporate Image
The right corporate logo design is an advantage to public image. Logos are the first visual image that grab attention. This is why logo designs have to be professional and strong enough to magnetize the target market.
Professional Logo Designs
Logo design is one area of marketing that should never be left to amateurs. If a logo design looks “homemade”, it broadcasts an amateurish business image. Attention to detail involved in all types of design is a professional artistic technique. Spending a few extra dollars to insure that a business logo design is compatible with the business offering and market planning shows a huge return on investment in future business revenue. This is the reason color plays such a large role in the success of corporate logo designs.
Color Magnets That Get Customer Attention
It is often tempting to choose logo designs with unusual or specifically unique color combinations. In the world of color, there is a science to using colors to best advantage. When it comes to logos, the key to choosing the best color combination is compatibility. The colors in corporate logo designs speak loudly and clearly of company name, intent and product or service. A professional logo design consultant will insure the best color combination for a corporate logo design.