The following article offers a beginner’s guide to some of the key acronyms and abbreviations used in the world of web design and web development. As with all industries and sectors, esoteric jargon can be a barrier preventing many people from fully embracing web technologies and all of the potential benefits that they can bring to businesses and individuals alike.

HTML

HTML stands for Hyper Text Markup Language and is the fundamental language of the web. Basically it tells a web browser what information to display on a web page and how to display it. To that end it can determine the structure of the page (and its content) as well as the formatting or styling (colour and size etc) of the page, although the latter are often controlled by style sheets instead (see CSS below).

The markup primarily uses tags, placed before and after each piece of content, to define what are known as elements. These elements can be individually defined and/or belong to (standard or bespoke) groups which can then be interpreted by the browsers. For example, a portion of text that needs to display as a paragraph should be preceded by a tag and closed by a tag.

The rules (i.e., syntax) that govern the use of HTML and what is standard mark up language are set by the W3C (World Wide Web Consortium) so that website and browser developers have a consistent language to work with. The latest incarnation of HTML is HTML5, which is intended to meet the needs of the current media-rich, multi-device world of online content, although it is presently still under development. The latest HTML standard is HTML4.01.

CSS

The initials CSS stand for Cascading Style Sheets, but the term is often interchangeable with simply style sheets. In essence CSS is used to specify the style that would be applied to a web page or set of web pages including, for example, the positioning of elements on the page, colour schemes, background imagery and font formatting.

When used in conjunction with properly defined and identified HTML elements its primary benefit is that it allows styles to be specified only once, in one style sheet, and then applied to multiple elements across either one page or an entire site; rather than having to be specified individually against each occurrence of each element (of which there could be thousands). In short, employing CSS means that all pages on a website can follow the same styling theme using just one style sheet. In addition, the same web page(s) can even link to different style sheets so that it can appear with different styling depending on how that page is viewed. For example, one style sheet can be activated if the user is viewing the site on a mobile device and another if on a PC.

The cascading element of the name refers to the way in which the styling is applied to a particular element following a hierarchy of specificity; a style sheet could, on the one hand, tell the browser to display all hyperlinks as blue, but, on the other, tell the browser that all hyperlinks appearing in the footer element should be red. The result would be that, for any links appearing in the footer, the more specific instruction would take precedence and they would display as red.

Gaining an understanding of the terms HTML and CSS, what they do, how they work and how they interact is really the first step in understanding how web pages and sites are put together. In the second part of this article, the terms XML and CMS will also be defined and their role in web development explained.

This is a pretty common question that we get from clients a lot. Some people do not understand how creating a Google sitemap can benefit their search engine optimization marketing plan, but I feel that it is invaluable. Your Google Sitemap is a roadmap that Google follows to know how to index the pages on the site the proper way. Done effectively, which basically means done correctly, allows you the power of telling the search engines how to properly list your site.

To create a Google Sitemap, you will need a free Google account. Once you have an account, you want to log into the Google Webmaster Tools homepage (http://www.google.com/webmasters/tools). Once you are logged in, you want to click the Add Site button. Type your Website URL in the box and verify your site. You have alternate methods to verify your site. You can upload an HTML file (given to you by Google) to your site or add a META tag to your site.

Select the Sitemaps tab on the left and click Add General Sitemap. Type sitemap.xml after your website address and submit. The amount of time that it takes for your Google Sitemap to be registered varies, but should be done in 24 hours at the latest.

After that, you should monitor the number of pages that your site had indexed previously and watch the number climb.

Statistics

*A laptop is stolen every 53 seconds in the USA – Symantec
*Over 600,000 laptops are stolen each year in the USA – Safeware Insurance Agency
*97% of these laptops are never recovered – FBI
*The second most common crime, just after identity theft, is laptop theft – FBI
*Lost or stolen laptops are the top culprit of data leaks/breaches, accounting for 45% (of all the incidents studied) – The Identity Theft Resource Center
*Laptops are the number-one item stolen in San Francisco – San Francisco Police Department

The Fear of Theft

As laptops become more common, the laptop theft rate is also rising at an alarming pace. Laptops are a favorite item among thieves due to the ease in which they can be transported and resold.
*Portability and complacency make laptops an easy steal – Montreal Mirror, October 5, 2006
*Laptops have legs. You need to keep them chained (even at home) – Safety tip from a personal blog

Where Laptops are Stolen – Locations

Nowadays people take their laptops with them everywhere. In addition to work, school and travel, the proliferation of wireless internet hot zones have people bringing laptops out in the street, using them in public cafes.
*Police say normally quiet cafes are becoming hunting grounds for laptop bandits – San Francisco Chronicle, April 8, 2006
*”Where else do you have a thousand-dollar item sitting on a table in a coffee shop?” – San Francisco Chronicle, April 8, 2006
*University campuses are turning out to be a crook’s best friend. Jacques Lachance, a security investigator at Concordia University, estimates that one laptop a week is stolen at the University. – Montreal Mirror, October 5, 2006
*Thieves are also making a killing stealing laptops from cars. According to the Montreal Police Service, 3,928 portable computers were stolen from vehicles last year, up from 2,870 reported thefts the year before. “Sometimes students will lock their laptop in their car but it’s still visible,” Lachance says. “Or they’ll think it’s secure in the trunk, but people watch them go to their car, and later they’ll just break through the trunk.” – Montreal Mirror, October 5, 2006
*Many airports are full of professional thieves who make a living from stealing laptops and selling the content of the hard drive to the highest bidder. – Traveling Light, The Entourage Help Page

Aftermath

Once your laptop is stolen, the likelihood of recovering anything from your loss is quite slim. Losing your laptop is devastating and quite costly when you consider the priceless photos, files and personal information you have stored, in addition to the expensive hardware.
*There is nothing that can prepare you for the feeling of loss and the dread that comes with knowing that your personal data is gone forever. While it is very inconvenient and can be very expensive to replace the laptop itself, NOTHING can replace the hours of hard work that is stored on your computer. – The UK Web Design Company
*”Three months after I lost my laptop and started rebuilding my files, I still have only one third of my data recovered,” says Ms. Gilbert. “It will be at least six months before I will reach full productivity, and I’ll never have everything back”. She lost sleep and spent countless anxious weeks worrying about client information and how she was going to stay on top of her projects. “I never want to go through it again,” says Gilbert. – Lessons in Data Loss: A Case Study, Data Deposit Box
*For personal computer users there are mp3 playlists, emails, personal photo albums, and other important files. For the professional computer user, the stakes are higher…perhaps it’s the accounting data for your company’s 3rd quarter earnings, the PowerPoint presentation you will be giving to the CEO on Thursday afternoon, or the proposal that needs to be sent to the European office A.S.A.P. There are some real horror stories about the financial impact to a corporation of having its entire five-year marketing plan stolen along with someone’s laptop. – The UK Web Design Company
*Dr Chetan Ruprai, 28, a specialist registrar in the maternity ward at York Hospital, is desperate to get her laptop back. The machine contains three years worth of painstaking medical research which cannot be replaced and is vital to her career. “This is very distressing and I will do anything to get it back” she said. – The Press, January 27, 2007
*I was out the cost of the laptop plus I had to redo 3 websites I built. Backups were stolen too. The theft of my laptop cost me thousands. – Personal blog post
*Of course I filed a police report, but I’ve already said goodbye to years and years worth of memories. Photos, videos, documents… some (very few) of which were backed up but most are now in the hands of a thief. – Personal blog post

Besides storing all your invaluable data, laptops also serve as an extremely important work, communication and entertainment tool. In our computer dependent society, it’s not surprising that victims of laptop theft often feel an immense sense of loss and anguish.
*Losing a laptop is a traumatic experience… I know it was a total disaster for me. All my email was gone, my photos from the Russia/Ukraine holiday, the new OKS features I wrote on the plane coming here, and so on. Of course, I was left without my slides for my meeting the next day, and with no laptop to conduct my course Wednesday-Friday. – Personal blog post
*After my laptop was stolen, I definitely had a good cry. There’s a feeling of depression perhaps and certainly futility. I miss the first computer that was truly mine. I liked that laptop! I’m missing my pictures and notes. I’m missing the Mac software I had figured out how to use. Without a computer, I can’t send email or blog. I can’t watch videos. Having my laptop stolen affected my lifestyle, my community, my mental and emotional wellbeing. I was mad that my family and I had to pay the price for someone else’s actions with both time and money… – Personal blog post
*You can steal my car, my money, my shoes, I don’t really care, but don’t steal my damn laptop! – Personal blog post
*Oh I had insurance. Insurance doesn’t cover weeks of modeling time done on my laptop, or a sketchbook nearly filled with drawings or notes. So as all the other architecture students are looking forward to a break from the studio, a time to spend with family at the dinner table enjoying Thanksgiving and in front of the TV enjoying football and beer, I look forward to 100 hours in front of a drafting table and a laptop borrowed from the school, drafting and CADing to my hearts content. Why me? Why now? What did I do to deserve this? – Personal blog post
*I’m a graduate Professional Writing student at USC. I write fiction, nonfiction and screenplays. As a result of the theft of my laptop, I lost some pieces I had written, I had to buy a new laptop, and I was pained emotionally because of the incident. I felt, and still feel very wronged, and taken. It makes me sick to know someone has my laptop with my personal files. – Personal blog post
*It was like you cut off my arm. I had my whole life on my laptop. Two novels, years of photos, work files, and more. Since I’m a full-time volunteer these days, I have no money to buy a new computer. – Personal blog post
*As I slept, someone entered the house and stole my laptop, backpack, wallet, cell phone, and iPod. All while I slept. My life revolves around that laptop and the loss is monumental to me. – Personal blog post
*Fortunately, whoever entered my abode and took my possessions didn’t kill or maim me. But the loss of my LIFE, which was entirely wrapped up in that laptop, is almost too much for me to bear. All day I’ve been making phone calls, leaning on good friends for support, and changing what passcodes I can in an attempt to thwart the upcoming identity theft, or whatever else the thief decides to do with my personal information. – Personal blog post

Small businesses might have the most to lose when a laptop goes missing. The loss of vital data such as client information, accounting records or business plans could all spell disaster for a small business.

*The day my laptop was stolen almost killed my business. The laptop can be replaced. However the loss of critical DATA was the biggest risk my business has ever faced. – The UK Web Design Company
*Users today store more mission-critical data than ever before, so a lost laptop is a huge issue for a small business owner. In total, 7 out of 10 small businesses go bankrupt within a year of experiencing a major data loss. – Lessons in Data Loss: A Case Study, Data Deposit Box

As seen in the news recently, even large companies such as Boeing and Fidelity are not immune to theft. Both have had laptops stolen from employees that contained very critical data pertaining to hundreds of thousands of people, putting these innocent victims at risk for identity theft, credit card fraud and a slew of other dangers.
*”2006: The Year of the Stolen Laptop” – Forbes, September 7, 2006
*Boeing disclosed that files containing Social Security numbers, names and home addresses of 382,000 current and former employees were compromised when an unencrypted laptop was stolen from an employee’s car. – MSNBC, December 13, 2006
*The University of California, Berkeley, is warning more than 98,000 people that the theft of a laptop from its graduate school admissions office has exposed their personal information. Files on the laptop contained names, dates of birth, addresses and Social Security numbers of 98,369 graduate students or graduate-school applicants. The files go back three decades in some cases. – CNN, March 28, 2005
*Financial services giant Fidelity Investments confirmed that a laptop containing the personal information of almost 200,000 Hewlett-Packard employees was stolen from its property. – CNN, March 23, 2006
*Georgia-based Emory Healthcare reports that a laptop containing information on 38,000 of its patients was stolen. The missing laptop contained information on patients who had been treated for cancer at Emory Hospital, Emory Crawford Long Hospital, and Grady Memorial Hospital. The data included names, addresses and Social Security numbers.
The theft of patients’ medical records is a growing concern, particularly as these records can be used to engage in “medical identity theft”. Thieves can use stolen identities not only to obtain credit and loans, but to get expensive medical procedures that they might not have otherwise been able to afford, running up thousands in debt in the process.
Patients who have been hit with medical identity theft can find their insurance premiums skyrocketing, and can face large medical bills for procedures they never had. – ConsumerAffairs.com, January 8, 2006

Without a doubt laptop theft is a real concern, but you can minimise the risk by using one of the secure laptop bags with built-in anti-theft features that are available from Pacsafe. They have models available for both men and women, if you are concerned about the risk of your laptop being stolen then take a look at the MetroSafe 300 Secure Laptop Case.

Web development service can be defined as any activity undertaken by professional web designers, in order to create a web page. The web page is meant for publication on the World Wide Web.

However, there is a technical difference between web development and web designing services. Website development services are required for a wide range of IT-relate services. Some of the important fields that involve web development include e-commerce, business development, generation of content for the web, web server configuration and client-side or server-side scripting

A web page may be created for personal or professional purposes. Technology has made the web development as a convenient process for creating the website. In fact the benefits of technology vis–vis the web are meant for both developers and users. The increased usage of the web and the growing number of websites are an indication of this. And what sets the web apart from other technologies such as the television and radio is the space it gives to the user. Everyone can have a web site of their own, but not everyone can, for instance, have a show on television.

In the field of web development is the new mantra of success. Global companies are recognizing the path-breaking work being carried out by web developers in London. Companies from across the world are partnering with Indian firms because of the cost-effective, superior quality services on offer. Web development professionals in India with their expertise are attractive key global players towards London. Touted as an industry that will see phenomenal growth in the next couple of years, web development India is surely going to be the way of the future.

We agree there is a separation between web developers and web designers, there’s a completely different thought process going on there, but the separation between front-end and back-end is just wrong. To be a good web developer you need to understand the full development cycle and to be able to get involved in the project from start to finish. There is also much to be learnt from the working with the varying technologies, but we’ll come on to that.

The client side coding is mainly related to the layout and designing of web pages. On the other hand, server side coding ensures that that all back end systems work properly, and the functionality of the website is correct. These two areas of coding need to be combined in a professional, expert manner in order to make web development an effective process.

Web design is an indispensable part of the construction of a website. Successful web design requires constant efforts on the part of the web designer. There are different elements of a web site which need constant attention to keep a web site attractive and alive.

In website development London the work can range from developing a single static page of plain text to the very complex web-based applications such as internet applications, electronic business and social network services. The web designing services help in maintaining online presence by conceptualizing, designing and making a frame work for the site. It also includes timely updates and evaluation of the site along with maintenance.

When setting up a website or possibly looking for a new web host, there are a number of important factors that need to be taken into consideration. It is helpful when making your selection to not only look at the various hosting options available. You also need to look at your business and website so you can make an accurate match between the two. As you start the process, here are some important things to consider when choosing a web hosting service provider.

What Type of Website Do You Want?

Different types of website will have different hosting needs. For example, a corporate or marketing site requires only a basic hosting package and not much disk space. An e-commerce site requires a database and front end where customers can search for and purchase products online. An e-commerce site therefore will require a larger amount of disk space and be more involved in terms of set up and design. Deciding on the type of website you want will help you determine what your hosting needs are. Many hosting providers have special hosting packages for different types of websites. It is important to match the hosting package to your website’s capacity and needs. If you choose a hosting package that cannot properly accommodate your website, it will result in a site that doesnt function properly or is often down.

How Do You See Your Business Growing?

Most business owners and entrepreneurs have a vision for their business. Even when starting out, they have an idea of how big they want to become and how they want to be positioned in the market. With this vision in mind, think of how it will affect your website. Starting out, you may just want a simple corporate or marketing website. But as you grow, you may want to start trading online or interacting more with your customers through blogs ad other plug-ins. Perhaps you see yourself becoming a market leader with a global database of customers. Think of how you could use your website to help you achieve your goals. Make a note of these different ideas and then consider how each phase can grow into the next. When choosing a hosting option, find one that has the flexibility for upgrades. This will mean that you can keep costs low when starting out but as your business grows, your website can expand to accommodate its needs.

What Are the Basic Essentials to Look for in a Hosting Provider?

No matter what type of package you choose for your business, there are a few basic criteria that differentiate a good hosting provider from a less reputable one. The first and one of the most important is customer support services. A web hosting needs to have a helpdesk that is available to help you with queries you may have. They should be able to troubleshoot your website and check that everything is properly maintained. No website should ever experience lengthy downtime and a good support desk can help you get back online without further delays. The second essential element is website security. You should have your own basic security measures but ultimately the web hosting provider is the first security barrier for your website. A hosting provider that is vigilant about security will help protect your website against viruses, malware and spyware. In this way, they will help protect your business. The third important aspect of a good web host is their maintenance. A good provider will ensure that the servers are properly maintained and regularly checked so your website doesnt experience downtime.

While web technology has grown by leaps and bounds, we can find that the web designers constantly and consistently adapt and reinvent themselves by being cognizant about the latest technology. Web site design India specializes in web design services, website redesign, website maintenance, logo designing, flash intros, movies and animations, banner designing, website promotion, search engine submission, search engine optimization, domain registration and hosting and many more. To be a complete website designing company along with the class services you need to offer the customer oriented services and importantly deliver them on time. The web development industry constantly changes an devolving with every transformation, as every month there is something new you can see and they have been different what they have been a months before. Because it is a fast paced industry and you need to pick it up with much dexterity and keenness, while they may sound intimidating initially, but it is very easy to see with the help of website design India, where you are in the next couple of months. You need to build a website that reflects your business and as well as target audience and understanding the psyche of the prospective customers.

The forte of the web design Company in India, lies in various aspects like ecommerce solutions, graphic designing, shopping carts and payments get ways, content management, our team of creative designers and developers always ensure quality work, they are not hesitant in repeating the work if there occurs some difference or error. If you need to discover your inner strength and want to market online with your outlandish web design then this is it, you are at the correct destination and you will get the more personalized and professional outcome from the Indian web designing company. To get the best web designs you need to explain all your needs and requirements, because you are the one who are ultimately going to use it, the website design should be simple for the visitors to navigate properly. Try out the fresh and new and reliable outlook of the web design. At the same time the lay out should also focus on the content as it does lot in improving the ranking of the website, the web design should suit the all screen resolution and this indirectly lead to sales.

The designers and developers from India are quite dedicated and equally versed with the different programming and coding techniques. Web design company India is able to attract millions of users through his able bodied work, after hearing to all those and still thinking about where to approach, you easily try out the web design company in India and they with their equipped with domain expertise and having the experience of extending their services to a large number of domestic as well as international clienteles. You need not spend much amount of money for the amazing success rate rather they can offer custom web designing solution at really affordable prices. With the arrival of new and promising web Development Company in India the future of web designing and web hosting has become very auspicious and favorable.

There are hundreds of website developers available online who claim to be the cheapest and the most advanced quality service provider. Therefore, finding the real good web development company has become a serious matter to concern over. You will find several web hosting packages that include complete website development services you may need to construct and promote your website. That is certainly the reason it could be crucial that you need to invest some time in choosing a custom web development company. Ecommerce website development is not just another type of website development but a specialized web application used in online business. You should never compromise with the quality when it comes to develop your online business platform through such web applications. >

Generally speaking it is wise to search for the low cost quality website developers with a phrase like website developer India. The best place to find high quality website developers in the online search portals. List of Dot Net Developer India, Ajax Developers India and other website developers are presented to the search result. So, you can reach the professionals just with a mouse click. They will have your site created and produced through a team of experienced specialists within the estimated period of time and service cost.

The website developers working with a team are more efficient in delivering complete and compact services. They mostly include professional website designers, visualizer, web application developers and SEO specialists to structure and market your web presence. Any custom web development company can understand your needs and work on accordingly. You just have to explain your business details specifying the targeted audience to your website developer. They will design the site keeping all your expectations and needs in mind.

So now you don’t have to hunt out in the market, today, seems any developer with a complete service company holds a considerable knowledge on website designing, development, Search engine optimization and how to employ layout elements to ensure your website is getting noticed by the search engines. Choosing a professional web development company may be the first choice you made when it comes to the net development venture. So, never do things in hurry but take your time in doing research and make sure you fully have taken a look at the organization you are going to do business with before going ahead with virtually any work.

Following are the few points you should consider few points before assigning your project to a professional website developer. Consider the advantages they are providing over others; find if that website development company competent for your kind of requirement technically and professionally or not; consider the service charges of your website development company. As you are outsourcing your work to India the costing should be low. The company you are considering should have the capability of thinking out of the box and should provide you with the instant solutions to your problems and make you grow exponentially. If you are confirmed that you have found the website development company meeting your all such requirements, then you can trust on them to make your presence on the web and see the difference it makes to your company.

Author Bio:

Steven Brown is a professional internet marketer. To get the web developers website developers, web design company or ecommerce website development visit brandmantra.net

We at MindCrackers Software Solutions plan at not only to offer best website by outstanding web designing in its place to offer a big business growth and superior customers through deliver good-looking website in a very small and reasonable price. MindCrackers Software Solutions present you vastly qualitative and price efficient, qualified web designing and Web development services, which provide you a modified website as per your condition. Here at MindCrackers Software Solutions, customers find a large range of service packages that will give you a one stop aim for all type of web solutions. MindCrackers Software Solutions as a web designing business based in India provide you a wide category of all type of website connected services throughout a very resourceful team of web advisor, original & new website designer, particular content writer for websites, web development programmer and web marketing specialized, who very well know how to carry acceptable results for the customers.

Purposeful and prearranged approach towards all the part and development for all type of web site connected services, by as long as supple working hours, resourceful, skilled and knowledgeable team and loyal customer support. MindCrackers Software Solutions make confident to our customers that they must get full cost for their capital with our best deliverables and also deploy request serves the idea of website of their very beginning. MindCrackers Software Solutions are full service website development Company in India offices based in Delhi who present you web designing, website development, e commerce solutions, regular updating of websites and Online Marketing (SEO).

For more info visit at http://www.mindcrackers.com

Author Bio:

Michael Braganza is an amateur writer focusing primarily on Business related topics. For more information Web design India and Web design company India More Info to visit http://www.mindcrakers.com/

In this changing era when websites have seen a radical transformation, efficient web development becomes quite mandatory for all businesses. The preferences of users always play a pivotal role in websites. The refined and impeccable websites are visited the most by the visitors. A few essential features that are an essential while making a website should be taken care of and the end result one gets in highly commendable. Based in Kolkata suhanasoftech.com offers an array of web development service in Kolkata and abroad. Suhanasoftech.com is an established name in the web development company of Kolkata. It is happy to deliver the services of any web niche with any complex level at an ease. The web applications service that it offers to its clients is of unmatched excellence. Since its inception years back, Kolkata Web Development Company Suhanasoftech has earned fame by leaps and bounds. With a team of expert professionals it strives to provide customers with end-to end web solutions through latest technologies and innovative ideas. The customized web development of suhanasoftech includes e -commerce solutions to create amazingly attractive e-commerce websites, e-commerce portal and e-commerce shopping carts using Open Sources to cut on cost and make it cost effective for the customers. At a highly competitive price the company provides enterprise application development service to the customers. As it has a vast trail of experience over the domain for over many decades now, suhanasoftech.com knows what goes into effective coding behind the website. The Web Development Company in Kolkata you looked for may not be providing with neat codes. But this is not the case with suhanasoftech.com. The websites it creates are more SEO friendly so as to ensure higher page traffic thus boosting the Page Rank. The clients of suhanasoftech.com dotes it for more than one reason. One reason is efficiency with which it works and second is quality that comes intact and unsaid. With our CMS service you can easily manage your website and update it as need be. As the Web Development Kolkata Company, the company renders the provisions of adding product or textual contents besides uploading video, audio through its immaculate CMS (Content Management Services). We are one of the most reliable web development companies in India.

If you have an on line business or if you are planning to start an on line business then it is crucial to have an impressive yet functional website that is different from the rest of your competitors. Your web site needs to look professional as well as being effortless to use and easy to navigate.

When a visitor lands on your web site you only have one or two seconds to deliver the goods in terms of services or products so it is vitally important to give the purchaser what they want as soon as they click on your link. It is important to deliver what the visitor has searched for so it is significant that your initial landing page displays the product, information and facts or service that has been initially searched for.

For example, if a visitor has searched for web design Manchester then the page that they land on should display a service that provides web design in the Manchester area. If your page displays a web design service that focuses on web design Chester then there is a good possibility that your prospective customer will move on to the next site and you will lose the business.

Navigation is also a critical part of page design, there is nothing worse than a web site that is hard to navigate, it is confusing and frustrating for the visitor and the end result will without doubt be the loss of a sale. Keep your site navigation crystal clear and make sure that all your relevant pages are easy to find.

The actual style and design of the web site is also important, a professional looking web site will work wonders for your business, your web site represents you and your business, it is the first point of contact between you and your potential clients so it is a good idea to have a web site that looks clean and professional, they say first impressions last and the old saying is completely true. If you land on a web site that is visually unattractive you run the risk of losing a potential customer, some people are really funny and are put off by the least thing. Be certain that your web site looks the part; it may be the difference between winning and losing potential customers.

The overall success of any on line business hinges on a number of factors and one of these components is your web site and the way it delivers your product or service. The other major factor is being found by your customers on line, now this is a thoroughly different ball game in relation to the design and set up of your web site. You can spend a good deal of time designing a visually stunning web site that is easy to use and navigate but what is the point when not one person can find it. This is where search engine optimisation plays it part. Search engine optimisation is the art of placing your web site on the first page of Google and without it you will not be found. Your site needs to be on the first page of Google in order for your customers to find your site.